Sage Handbook of Marketing Theory Pauline Maclaran

ISBN: 9781282240872

Published: January 1st 2009

ebook

545 pages


Description

Sage Handbook of Marketing Theory  by  Pauline Maclaran

Sage Handbook of Marketing Theory by Pauline Maclaran
January 1st 2009 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 545 pages | ISBN: 9781282240872 | 3.59 Mb

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawingMoreBringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume.

The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory- its philosophical underpinnings- major theoretical debates- the impact of theory on representations of the consumer- the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.



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