Marketing Matters : A Guide for Healthcare Executives 1st Edition Calhoun Michael Thomas Richard K

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Marketing Matters : A Guide for Healthcare Executives 1st Edition  by  Calhoun Michael Thomas Richard K

Marketing Matters : A Guide for Healthcare Executives 1st Edition by Calhoun Michael Thomas Richard K
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This guide helps the readers become a better marketer not in the sense of developing marketing campaigns but using marketing?to shape and control an organization?s reputation.Topics covered in the book are:The marketing processMarketing researchMoreThis guide helps the readers become a better marketer not in the sense of developing marketing campaigns but using marketing?to shape and control an organization?s reputation.Topics covered in the book are:The marketing processMarketing research and planningMarket positioning and strategy developmentThe promotional toolboxThe changing marketing paradigmMeasuring the effectiveness of marketing?Marketing Matters: A Guide for Healthcare Executives, does an outstanding job of explaining all aspects of an effective marketing program.

(The authors) clearly review the value of marketing, explain how that value can be measured, and demonstrate how marketing can be used to enhance the performance of a healthcare organization.?Maurice Elliott CEO Emeritus



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