The Cultural Side of Innovation: Adding Values Dany Jacobs

ISBN: 9781134747696

Published: November 12th 2013


232 pages


The Cultural Side of Innovation: Adding Values  by  Dany Jacobs

The Cultural Side of Innovation: Adding Values by Dany Jacobs
November 12th 2013 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 232 pages | ISBN: 9781134747696 | 8.23 Mb

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while cultures influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovations diffusion-and eventual success.This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovations various forms, including the history, sociology, and economics of innovation.

Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

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